Samsung are developing a phone with a bendable screen. Design a Coursework

Samsung are developing a phone with a bendable screen. Design a marketing comms plan for the launch and first six months of Samsuns new smartphone - Coursework Example For example, when a new brand is advertised in the developing markets, the consumers increase their demand for the commodity resulting to higher sales for the company. As one of the 4 Ps of marketing, communication is intended to have strategic and tactical implications with the former being long term and the latter short term. The reasons for using market communications include encouraging transaction by differentiating the brands, reinforcing, informing the customers, and persuading the potential buyers. Notably, for communication to have positive impact, consumers must be moved through a series of stages. These include creating awareness, creating interest, evaluation, trial and adoption (Kurtz, 2010). During communication, various tools are used such as advertising, sales promotion, personal selling, direct marketing, public relations, exhibition and digital media. Samsung is a South Korea based multinational company with numerous outlets but the headquarters is based in Seoul. H aving been founded in 1938 by Lee Byung-Chul, the company is well known for producing quality brands that meet the needs of the consumers. Some of the quality brands that Samsung produce include Samsung Galaxy Tab A LTE, Samsung Galaxy Tab 8.0 LTE, and Samsung Galaxy Tab S6 among others. This paper aims at discussing the marketing communication of Samsung in their effort to market a new smartphone which has user friendly features that makes it a competitive brand in the mobile sector. Samsung are developing a phone with a bendable screen. The product, which is expected to enjoy a strong positive relationship with the consumers, is expected to generate a turnover of $25 million in the first 6 months. In order to ensures that the consumers easily access the new brand, Samsung will establish various outlets mostly in the major cities in emerging market such Cape Town in South Africa, Mumbai in India and SÃ £o Paulo in Brazil. The company logistics system will also involve trucks whose role